JaSeo focus on how our society treat objects.
We believe, role of the designer extends beyond problem solver into a term “creator of significance”, only object caring significance to its user can overcome limitations of our society.


This is very dangerous behavior that people lean against the car door in the subway. In fact, most of passengers rely on the car door in order to read books or relax without realizing the haphazard accidents in the subway. This is a campaign to inform and protect people from the accident. “The wet paint” sign stickers will make people not to lean against the door as people in general think that doors have been painting. Therefore, this project purposes for people to smile by touching human sense indirectly.

/ public service, advertisement / KCC / 2010

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