JaSeo focus on how our society treat objects.
We believe, role of the designer extends beyond problem solver into a term “creator of significance”, only object caring significance to its user can overcome limitations of our society.


Although Seoul capital city of South Korea is a great city, there are poor and slum areas within the city of Seoul. However, these areas are still very important for the people who live there. This project is a Restoration Campaign, that tries to bring a bit of life into the old walls, by drawing green leaves on to the cracks. We wished to provide beautiful path for children who live in the area, by creating the comforting atmosphere.

public service, advertisement / KCC / 2010

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